FRANKFURT (BRAIN) — For the first time, Eurobike is offering exhibitors the option to attend only the event’s three trade days and not the event’s final two-day consumer bike festival. The new option will save trade-facing exhibitors the costs of remaining at the event for two days when most visitors are consumers.
Next year’s show is June 21-25, with the first three weekdays trade-only and the festival on the weekend. Trade-only exhibitors will be housed in a new “Supplier Area” in Hall 9 of the Messe Frankfurt convention complex.
“We have an excellent starting point for the 31st Eurobike. All participants were able to gain valuable experience in 2022, and together we can make just the right adjustments to continuously expand this leading trade fair,” said Stefan Reisinger, the managing director at fairnamic, the show’s organizer. “Especially the international supplier industry voiced their request for the next trade fair to have a specific, customized format suiting their requirements. We are meeting this requirement by providing the new booking option for the Supplier Area, an integral part of Eurobike. This creates further synergies and helps save additional resources.”
Hall 9 has four floors of exhibit space and direct accessibility via the Galleria entrance. “The size and logistics of the Frankfurt trade fair grounds enable us to operate in parallel: While the Festival Days will take place in the indoor and outdoor areas of the West premises on Saturday and Sunday, we are decoupling the top level in Hall 9, allowing the exhibitors in the new area to pack their things ‘behind the scenes’ with the Festival Days happening at the same time. Participation in the Supplier Area is open to all companies and product categories,” said Reisinger.
Exhibitors also still have the previous options: indoor space for five days; outdoor/demo area for five days; or festival only, outdoor space for two days. Exhibitor registration is now open at osc.fairnamic.com/fnc/go?shop=eb23gbol.
More information at www.eurobike.com.