How do you successfully transfer the trade show experience into the digital space? This was the question the gogglesoc team around the brand’s founders Andy Taylor, Josh Green and Rich Adrian Smith asked themselves when developing a digital trade show booth for ISPO Munich Online.
Andy Taylor, co-founder of eyewear accessories manufacturer gogglesoc, explains, “When it became clear to us that trade shows this winter would not be happening, we asked ourselves – what is a trade show? A trade show allows someone to speak to and learn about a brand, their story and the brand’s product offering.”
Once the requirements were defined, the gogglesoc team set out to find digital solutions. The goal was to develop an interactive booth that combined videos, images, text and links in an innovative and creative way. “We used state-of-the-art interactive video technology. This allowed us to create a trade show experience that was equally suitable for each of our global B2B customers,” explains Josh Gray. Andy Taylor adds, “In a face-to-face meeting, people can direct the conversation – asking questions and getting all the information they want. Our video does all of that.”