The Saudi International Motor Festival (Autoville) today (January 9) kicked off in capital Riyadh with great fanfare among automobile enthusiasts and motor sports fans.
Organized by the Saudi Conventions and Exhibitions General Authority (SCEGA,) the greatest interactive automotive event will run at the Dirab Motor Park untill January 14.
Fans of everything automotive will get to enjoy great times at seven main zones: Live Action Arena, OEM Static Motorshow, Concours Car Display, Boogie Storm, Viral Music, Robots, Car Club Displays, said the organisers.
The Autoville is one of many efforts to bolster the Saudi auto show industry and make an auto lover’s destination out of the Kingdom, boosting tourism with help from other government agencies.
Audience will share a good time with the who’s who of professional competition and stunt driving with auto acrobatics, test drives, and motocross racing. With something for everyone and every age group, Arab and international star entertainers will bring concerts alive at Autoville over a 1.7 million sq m area.
Top automakers and professional drivers will be at Autoville, including professional Saudi driver and two-time Guinness World Record breaker Abdul Hadi Al Qahtani, along with legendary drivers Ken Block; Vaughn Gethin Jr.; Remy Bizouard; among many others.
The Saudi Ministry of Health will have a strong presence with a full team ready to give eligible visitors their third Covid-19 vaccines.
The MoH team will also spread awareness as to the measures taken to fight the pandemic and ensure that audiences adhere to them.
SCEGA Acting CEO Amjad Shaker expressed delight at the launch of the Autoville festival that unleashes the as-yet-untapped potential of the kingdom’s exhibition, conference, and entertainment sectors.
He pointed out that the Authority had pulled out all the stops to ensure a worthy, pioneering event.
“Autoville enriches the government’s efforts to bolster the national tourism and exhibition industries with massive-audience auto and motorcycle shows and awareness and promotional events that attract experts, auto motor and motor sport enthusiasts, and the general public, in collaboration with more than 100 global automotive brands,” he added.-TradeArabia News Service