Things are quiet now, but it won’t be long before trade show season is upon us once again! January is a great time to start preparing, deciding which shows to attend, and making a plan to market your organization before, during, and after every show. After all, trade show attendance isn’t cheap, but a well-executed marketing campaign can help you make the most of your money!
Start with the Right Booth
Crowded exhibit halls are par for the course, but trade show success depends on setting your company apart from the crowd with an eye-catching table or booth.
Market Before You Go
Before the show, reach out to your prospects. Create an email campaign to let your leads know where and when they can visit your booth. Join the LinkedIn group for your show, and interact with other attendees there. Don’t wait until you arrive to start networking!
Marketing at the Show
Sharing information and connecting with prospective leads are the goals of any trade show, so make sure that your business cards, brochures, white papers, and other marketing materials are in great shape before you go. Be ready to send your booth visitors home with something that will remind them why doing business with you is a great idea!
It’s Not Over When the Show Ends
After the trade show, your job is just beginning. Make a plan to nurture all those great leads with email campaigns, special offers, and personal follow-up once you get home. Your fellow attendees were surely overwhelmed by the number of companies they saw on display, so take a moment to remind them who you are and why they want to work with you. Then do it again a few weeks later.