Blockchain, metaverse, and NFT technology are set to cause a stir at the Consumer Electronics Show (CES) event in Las Vegas this week.
CES is an annual event that features exhibits on the latest technological advancements and keynote speeches from giants such as LG, Samsung, Amazon, Nvidia, and Sony.
-Sony (@Sony) January 5, 2022
This year’s event will run January 5-7 and host over 2,200 exhibitors, with crypto and NFT companies, a notable addition to perennial gadget makers and TV makers.
When it comes to the blockchain industry, exhibitors grouped under the cryptocurrency category include NFT FTX derivatives and exchange, NFT Blockparty platform, and NFT Atomic Form software and hardware developers.
The event’s opening speeches will feature crypto figures including Founding Director of Filecoin Clara Tsao, Director of Growth and Products of Celsius Network, Tushar Nadkami, Director of Policy at Coinbase, Faryar Shirzad and Founder and CEO of Art Blocks Inc, Erick Calderon, to name a few.
“Are stable coins really stable?” How are traditional banks embracing crypto? Does my business have to accept crypto payments? We tackle the big questions with the best experts of today ”, the preview of Crypto decryption panel says. The lineup includes Nadkami, Tsao, Transform Ventures CEO Michael Terpin, and Blockchain Association Executive Director Kristin Smith.
According to the conference organizer, the Consumer Technology Association, several top brands will use their seats at the event to explore and promote developments in Metaverse technology such as “hardware, software, blockchain and crypto.”
– Vala Afshar (@ValaAfshar) January 4, 2022
Speaking on Samsung’s plans for CES – the manufacturer recently stepped up its blockchain initiatives by announcing an NFT platform for its new smart TVs – Brian Comiskey, senior director of industrial intelligence at CTA, told The Australian that:
“We’re really going to take a look at Samsung. Their smartphone advancements at the show will be an interesting area to watch on the hardware metaverse side. Their TVs are even going to show what they can do for the Metaverse.
“They are really trying to be a one-stop-shop for various internet-based economies and technologies,” he added.
Comiskey has made upbeat statements about crypto, blockchain technology and NFTs when talking about the interest of traditional businesses, calling them “the future evolution of payments and what trade looks like” that will increase alongside the metaverse.
“I think NFTs and cryptocurrency really represent an opportunity for blockchain to become more popular with consumers,” he said.
Related: NFTs find real use with the advent of the metaverse in 2021
Speaking to the Wall Street Journal on Jan.4, Maribel Lopez, senior analyst at tech research analyst firm Lopez Research, said that while NFTs and the metaverse are still new to many leading tech companies, stressing The cutting edge of blockchain technology in 2022 matches the vision behind CES annual events.
“Are we a little ahead of our skis on the Metaverse and NFT themes?” Yes. But that’s kind of the goal of CES.