HOW HAS THE PANDEMIC BEEN FOR THE BUSINESS?
Great in terms of demand actually. People snack more and comfort-eat more in times of uncertainty. In addition, more and more people want to feel good after indulging, so they crave a snack that is tasty and nutritious.
We have more international distributors approaching us from the Middle East, Europe, USA and Australia for our snack range. As food is an essential service, most shipping routes stay open. However, the cost of shipping has increased due to a global container shortage, and that means we need to pivot to premium channels and markets to adapt to the situation.
WHAT INSPIRES YOU?
All the Confetti Yetis who have worked with me inspire me every day. As Confetti gathers momentum, as it snowballs into more consumers’ hands around the world, the process of listening to the real consumers on the ground is extremely inspiring. We run taste tests and sampling, and set up in festivals, all to have the privilege of listening to our most important audience – our consumers – in order to find out what they want and how we can improve on our snacks and come up with exciting new concepts that thrill them. We hold case competitions like the MarkeTHINK case recently that gathered teams from local universities to create their dream snack. Youths inspire us as they imagine a world that is different, and we encourage them to think and ideate creatively in a safe environment.
WHAT HAS BEEN THE BEST THING TO HAPPEN TO YOU BECAUSE OF CONFETTI?
The people I have met on this journey, hands down. These Confetti Yetis have been through the rollercoaster of storms and havens in this journey. They are some of the most passionate, purpose driven, determined, intelligent, kind and humble people I have met and they teach me so much every day. I’m grateful to have built strong friendships and learnt important lessons through creating Confetti, and grown as a human being through this adventure. This is priceless. No one can take that away from you.
ANY EXCITING PLANS FOR 2022 TO SHARE?
We are going to launch a low fat version of our snacks that is very tasty but super high in nutrients. We will feature exotic vegetables and fruits that will be fun to snack on with very interesting flavours.
We will also launch our current range of snacks in the USA and Europe, in premium channels across the UK, Benelux and Scandinavia, as we have very strong interest from these markets for plant-based snacks that feature diversity through world flavours.
We will also invest in R&D and innovation to maximise the bioavailability of nutrients in our snacks by working with leading research institutes, food scientists and our flavour house to create novel ingredients and processes that support our mission to create the tastiest and most nutritious snacks on the planet. If we can be the ideal snack that represents permissible indulgence and make consumers happy and feel good, we have a real potential to reduce food waste and tackle global hunger in a tangible way that can elevate millions of lives in the long run.