While the NAMM Show officially rescheduled its normal January date to June 3-5, 2022 at the Anaheim Convention Center due to the COVID-19 pandemic, producers of the annual music convention announced it would host the Believe in Music program virtually Jan. 20-21, 2022.
Each year, over 100,000 musicians, instrument makers, vendors, educators and more from all over the world come together in Anaheim to celebrate the latest in entertainment technology during the NAMM (which stands for National Association of Music Merchants) event. Though the trade show draws nearly as many patrons as the annual Coachella Valley Music & Arts Festival and some of the biggest names in music — Paul McCartney, Lady Gaga, Peter Frampton, Stevie Wonder and Joni Mitchell, just to name a few — the NAMM Show is not open to the general public.
But for the very first time this year, the 2021 Believe in Music Week was reimagined as a virtual event and registration was free and open to the public. The program featured dozens of music industry insiders, music merchants and artists participating in livestreaming concerts, educational tutorials, discussion panels and awards shows.
Next year’s virtual event is also open to the public, registration is free and begins soon at attend.believeinmusic.tv.
Though a full schedule is not yet available, according to the official website, it will be hosted by NAMM president and CEO Joe Lamond and Pensado’s Place co-founder Herb Trawick and include livestreamed music, interviews and entertainment from artists in a wide variety of genres, interactive brand pages to connect buyers and sellers directly for networking and multiple live and on-demand music education seminars.
Some of the seminar topics include music and social justice, music and wellness, live event production, studio production and music business tips on how to strategically grow a retail business or brand.